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Why does pH matter so much. When you've accidentally washed your hair with soap and experienced 'the itch' then you'll know why a low pH is so important.

There's no such thing as a transition phase when it comes to pH balanced shampoo bars. This advice relates to soap shampoo bars only.

At Dear Heart we have a solution for every budget. Read about our handy tips for keeping your bars dry between uses to get the most out of them.

These hair oils do perform for the first couple of uses until they build up on the hair, leaving it dull and lifeless. Don't be distracted by mentions of billberry and blackberry extracts with argan oil. You'll notice these are right at the bottom of the ingredients list.