Our Ingredients

At Dear Heart, we believe that what touches your skin should be as gentle, natural, and ethical as possible. That’s why every bar of soap, shampoo, conditioner, and balm is crafted with carefully chosen vegan ingredients that work in harmony with your body and the planet.

We highlight nutrient-rich plant oils, butters, clays, and botanicals that bring real benefits, nourishing, hydrating, and protecting your skin and hair. Instead of harsh chemicals, we rely on coconut-derived cleansers, eco-cert approved preservatives, and natural actives like panthenol and proteins to ensure every product is safe, effective, and long-lasting.

Our philosophy is simple: transparency, quality, and care. Each ingredient has a purpose, and together they create products that are kind to you, to animals, and to the environment.

Wooden bowl with white cream-like substance on a wooden surface

Shea Butter

A plush, plant-based butter rich in natural fatty acids and vitamins. Shea melts into skin to replenish moisture, soften rough patches, and support a healthy barrier. In hair care, it tames frizz and adds slip without heaviness, leaving curls and lengths smooth, cushioned, and comfortably hydrated.

Castor Oil

Our certified organic castor oil brings cushiony moisture and creamy lather to vegan soaps. Naturally rich in ricinoleic acid, it helps seal hydration, supports a healthy scalp, and promotes the look of stronger, glossier hair. It also lends a silky slip that makes cleansing feel extra gentle.

Ghassoul Clay

Also known as rhassoul, this Moroccan lava clay is prized for its gentle yet effective cleansing. Its unique mineral content helps draw out impurities and smooth texture while preserving moisture. Skin feels clarified, not tight. In hair care, it lifts buildup and boosts volume for a cleaner, lighter feel.

Yellow lentils in a wooden scoop and bowl on a blue surface

Candelilla Wax

 A sustainable, plant-based alternative to beeswax that creates smooth, glossy structure in vegan balms and bars. Candelilla forms a breathable shield to lock in moisture and enhance slip, helping formulas glide on comfortably. It also adds natural shine and stability for products that hold their shape beautifully.

Jojoba Oil

Technically a liquid wax, jojoba closely resembles skin’s natural sebum, making it a superb, non-greasy conditioner. It helps balance oil flow, soften dry areas, and support a calm, resilient barrier. In hair care, it adds slip and sheen while helping reduce breakage from brushing and styling.

Small bottle of oil with a cork lid on a wooden surface with sesame seeds

Sesame Oil

A silky, fast-absorbing botanical oil celebrated in traditional care rituals. Sesame oil delivers conditioning lipids and natural antioxidants that help protect from dryness and enhance softness. It layers beautifully with richer butters, improving spreadability and leaving skin and hair comfortable, supple, and lightly satiny.

Bottle of chia seed oil with a wooden spoon and bowl filled with chia seeds on a textured fabric background.

Chia Seed Oil

This delicate, omega-3-rich plant oil supports a calm, well-nourished complexion. It helps fortify the moisture barrier and reduce the feel of tightness, delivering a soft, bouncy finish. In hair care, it smooths the cuticle and adds light gloss without weight, supporting healthy, flexible movement.

Oil being poured into a glass bowl with seeds on a wooden surface

Rice Bran Oil

Lightweight yet nurturing, rice bran oil features Vitamin E, ferulic acid, and phytosterols to defend against dryness and daily stress. It absorbs quickly without residue, softening skin and adding a subtle glow. In hair care, it smooths the cuticle to reduce static and enhance natural shine.